Wednesday, April 23, 2008

Meaningless Promos



I'm not really sure how this makes sense, or why people would be interested, but hey, people will do anything for more money and fame. Oprah has been in the news a lot for her weight problems and inability to cook, not like it's anyone's business, but people still talk about it.

Oprah's magazine, O, is now coming out with a new cookbook that even features a special recipe from Oprah herself (and her personal cook), reports MediaWeek. The companies excuse for putting out the cookbook is that it is more of a reflection of Oprah's style and attitude rather than her eating habits.

The cookbook also includes recipes from other famous cooks like Bobby Flay, Daniel Boulud and Ina Garten. This thing is, Oprah doesn't have to have cooking ability and maybe her weight will help sell the delicious recipes, but no matter what she is interested in or what she is trying to sell, as long as Oprah's name is on it people will buy it. And from a business perspective, there could be nothing better than to be able to sell absolutely anything because of the name you have created for yourself. Congrats Oprah.

1 comment:

Kim Gregson said...

2 interesting posts - 10 points