It is obvious that most promotions are only used as a way to increase sales or profit but this promotion will actually do some good for the company while making a difference in the surrounding society. According the the AdWeek article, by changing the way it packages it's goods, Walmart will affect greenhouse gas emissions, product-to-package ratio, the amount of renewable energy used in packaging production and transportation emissions, among other things.
Walmart has already taken steps to make similar changes. For example by May of this year Walmart will only supply liquid laundry detergents and fully supports the concentrated detergents that use less water. If Walmart alone and make these significant changes and influence companies around it, whether for ethical or commercial reasons, I think our society can benefit from it in more ways than one.
I am from a small town, where as I type this, a Super Walmart is being built on the edge of town. The people of this town have been fighting for years about whether or not to build a Walmart here because of the repercussions on the small area business'. Even though Walmart has many other practices that need to be evaluated and changed to better our world, I think this is a start, and one that should be recognized.
1 comment:
10 points for spring break week and 10 points for wk6 - gotta love the gecko
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