Be honest! with Honest Tea!

I have seen these Honest Teas in our little college store but seeing the small pieces at the bottom, I never had the biggest desire to try it.  Healthier diets are now the range all across the country so the Honest expansion should go over well, especially now that they have added slightly more sugar. The range of teas are still USDA Certified Organic but now they will also appeal to the sweeter consumers. 

The flavors include Citrus Green Energy tea,  Honey Green tea, Lemon Black tea, Peach White tea, and Pomegranate White tea with Acai.  Honest Tea is trying to expand its market with the added sugar and keep the USDA certification at the same time so they can reach more consumers.  

Along with the added sugar, Honest Tea has also changed its packaging to attract different consumers that are looking for healthy treats but are not the most hard-core types.  This is really the best way for companies like this to attract new consumers who have multiple interests. Many studies report young consumers as being connected to this- they adapt to new habits or interests- like healthy eating- but they also chose products with depending on price, popularity, and similar characteristics. 

According to the BrandWeek article Honest Tea will begin the new promotion with "a year long, 10-city sampling tour." Jamis bicycles will also take part in the promo for a supporting sweepstakes.