The little gecko is no longer running the show by himself. Similar to the Caveman promotion, Geico has mastered up a new television spot featuring the gecko along with a new character, "the world-renowned nature expert."
The tv spot is one like many others; a nature show where a camera man follows the main character around to tell the story. Geico has mentioned that the show has stemmed from the immense amount of huge gecko fan coverage. People have taken ahold of, not only the company, but who actually represents the company.
I understand this completely from a personal aspect because last summer when my grandparents were visiting, my Papa mentioned how he wished he could find golf club covers with the gecko's picture on it. Geico has really done an amazing job over the last decade to create and build this image that represents the company.
Reported from this week's BrandWeek, "At one point, he British-accented host turns the camera and describes the gecko as 'an extraordinary creature with a curious adaptation, the ability to save people hundreds of dollars on car insurance."
This short show should be very interesting to watch! I can't wait!
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