Hormel vs. Fast Food

Unlike the healthy teas in my prior post, Hormel isn't targeting the same consumers.  Although Hormel products are not much different than fast food in nutritional value, they are trying to create their own image with, "Create Something Great."  This is compared to fast food as just being "something" while Hormel refrigerated Entrees are "something great."

BrandWeek is the best source for these articles...so this is once again from them...."Hormel wants consumers to know they don't have to turn to fast food when they're too busy to cook."  Hormel is going to promote their new idea with tv and print ads that go along with the idea of fastfood icon characters running after a mother on her way home from work while trying to find something to feed her family.  When the mother arrives home the Hormel Entree is there to defend dinner time...very corny. 

The food items are not new to the company but they are looking for a new way to promote them and new consumers to attract.  Hormel wants consumers to realize that even if they are in a rush for dinner time they do not need to resort to fast food. Instead they have the option of fast dinner entrees that still taste great. 

Hormel plans on running the ads through August but may continue longer if it turns out successful.