Frito-Lay and the Food Network are Teaming Up

After Rachael Ray's huge success with the Food Network, Ingrid Hoffman is next in line.  As the host of the Food Network's show, Simply Delicioso, Hoffman will work with Frito-Lay and Tositios specifically with hopes to reach the status of Emeril Lagasse and Sandra Lee in the tv cooking world. 

Tostitos is putting up a $5 million deal with the Food Network to "show Hoffman whipping up a different, party-tested recipe with an assit from Tostitos products," as told in this week's edition of Brandweek.  Brandweek also explains, "this marks the brand's first widespread integration package on the network" even though Tostitos has worked with the Food Network in the past. 

Hoffman already has her own cooking book and her show, Simply Delicioso is based on low-impact entertaining at home. In edition she also hosts a Spanish-language show. 

Brands are always finding new ways to bring their products to the front row of what consumers are already watching.  The Food Network has grown in popularity in the last few years and will continue to grow as consumers are concerned with healthy eating and entertainment ideas. Only the future will tell if the team of Tosititos and the so-called new comer, Ingrid Hoffman can make it.