Well...to answer that question....the new Gatorade promo that is releasing three new flavors created with the help of Woods, along with a virtual golf competition later on this spring. What more could you ask for!?
According to the BrandWeek article, "Gatorade said today it would break a TV spot during the NCAA Men's Division I basketball tournament on CBS this weekend in which Woods, dressed as an astronaut, takes his game to the moon." The connected promotional sweepstakes "Out of this world" will begin in April.
The new gatorade flavors sounds pretty regular with a slight twist, Red Drive ( cherry), Cool Fusion (citrus), and Quiet Storm (grape). Nothing really new or exciting there, just another way to sell stuff with someone else's face on it.
The fun part will be going to the www.gatorade.com and playing virtual golf on the moon! There are also grand prizes to be won and virtual golf skills to be tested when the team visits Phoenix, Dallas, Chicago, Miami, and New York.
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