Saturday, March 8, 2008

Golf Promotion


From this week's online edition of BrandWeek, "Acushnet Golf next week will launch a season-long promotion designed to help its Pinnacle brand stand out during that is generally considered a very quiet day during a professional tour week."

The promotion is called Tuesdays on Tour and will start for the PGA Tour's Honda Classic event in Palm Beach Gardens, Florida. During the month of September Acushnet will put on twelve activities at pro tournaments. The reason behind this promotion is to grab the attention of the golfers and fans once they arrive but they have yet to start the actual competition.  There will be a specific area set up for visitors to practice and have a chance to win prizes and actual samples. There will also be junior clinics offered. 

Tuesdays on Tour will include appearances by members of the Pinnacle Distance Team who can help the competitors with entertainment and information about the new line of Pinnacle Platinum Feel and Distance offerings.  Other stops on the tour include Irving, Milwaukee, Greensboro,  and the first being Madison on September 20th. 

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